Simple, Fast, Reliable

Simplicity is the ultimate sophistication with Merchandiser. Packed with everything you need to set up a beautiful online store (or a multipurpose website), the theme was built to be minimalist in terms of design, fast in terms of performance and reliable in terms of maintenance, the opposite of what people call over-bloated.

Created with love by Get Bowtied – Power Elite Envato Author

Creator of the top selling eCommerce WordPress Themes
The Retailer, Mr. Tailor and Shopkeeper.

Simplicity is the ultimate sophistication with Merchandiser

Your next favorite eCommerce WordPress theme, packed with only as many features as you need, nothing more.

All the customization options that you need. Nothing more and nothing less.

Advanced Customizer Options
& Live Preview

Great power comes with the Theme Customizer, an  extremely useful feature of this WordPress theme. Use it to preview and modify many of your site’s appearance settings, significantly improving the way you work with the theme.

Visual Composer
Page Builder for WordPress

This theme comes with the popular Visual Composer Drag and Drop Page Builder, offering you unlimited options to design stylish unique layouts and build your site with ease. Cherry on top, you’ll also save $34.

A Beautiful Shopping Experience, Powerful eCommerce Functionality

Off-Canvas Shopping Cart

Allow your clients to see the products they’ve selected in a glance, with the possibility to add or remove products without being forced to navigate back and forth across the site.

Off-Canvas Quick View

Shoppers love to get a good visual sense of the product before purchasing. Provide a beautiful user experience while driving all eyeballs to the products you’re offering.

Beautiful Product Galleries

Presentation is crucial in eCommerce. Showcase your items efficiently, with better results in conversions. Make it easier for users to browse your shop.

Tailored Shopping Experience

Empower your customers by letting them choose how they want to view the products on your shop. Offer a better way to explore your shop.

Ready for affiliate businesses

Loaded with the right set of affiliate related features, Merchandiser is well worth buying if you plan on generating an income online from affiliate partners like

Collect payments

Sell your products and collect payments easily using the built-in payment methods such as PayPal, credit cards, checks, Cash on Delivery or other methods of your liking.


Sell Anything Online

Shippable or downloadable products, you have everything you need to start a fully-equipped online store and manage it like a boss.


Variable Products

Sell products in different variations such as size, color or any other features of your offered products so your customers can purchase different versions of the same product.


Digital Downloads

Sell all sorts of digital products such as music, eBooks, plugins, design templates, software and any other downloadable products.


Customer Reviews

Encourage customers to leave product and service reviews for better social validation. It’s a great way to add value to your store.


Collect Payments

Sell your products and collect payments easily using the built-in payment methods such as PayPal, credit cards, checks, Cash on Delivery or other methods of your liking.


tYour Language. Your Currency

WooCommerce allows you to sell locally in your language and collect payments in your currency.


Stock Management & Business Reports

You’re always up to date on your store’s performance thanks to the built-in reporting features to track orders, customers and stock. 


User Accounts / Order History

View insights about your customer’s preferences and keep a full order history log for better conversion optimization strategies.


Catalog Mode

Enable Catalog Mode to disable shopping functionality and simply showcase your products without allowing online purchases. You can switch back to shop anytime.


Easy Installation & Setup

The importable dummy data will help you get started with building pages like those included in the theme demo.


Free Ongoing Updates

We’re constantly improving the theme to offer you a cutting-edge product that keeps up with the technology around.


Reliable Customer Support

Help is never far away. We have a friendly team of support engineers, ready to help when you run into technical problems.


Documentation & Video Walkthroughs

We provide video resources and an extensive documentation that’s ever-growing, offering all the info you need to use Merchandiser at its full capacity.


Extensive Customizer with Live Preview

Enjoy the benefits of using a well-matured Customizer that provides a simple and consistent interface where you can customize various aspects of your site, from colors and layouts to widgets, menus, and more.


Drag-And-Drop Page Builder

Merchandiser includes the popular Visual Composer for free, allowing you to put together beautiful WordPress websites without any prior coding background or experience.


The theme is very easy to translate using the WPML plugin, one of the most popular plugins for creating multi-language sites. Your site, your language.

Mega Menu Option

Merchandiser has a built-in “Mega Menu” functionality, which improves the website’s navigation and avoids accessibility problems in an elegant manner.

Highly Customizable Header

Make your header’s background transparent and customize by adding your own logo, font, icons and colors to obtain a much more personalized look and feel.

Google Webfonts

Integrating Google Web Fonts, Merchandiser is offering you a large variety of typefaces to choose from to bring quality typography to your online store.

Blogging In Style

The theme comes with a beautiful masonry layout, allowing you to create a visually-appealing, clean and organized blog while giving your visitors a pleasing experience.

Extended Shop Layouts

Merchandiser comes with different shop layout styles, filter options, different types of pagination, customizable sidebars and more. Deliver that great shopping experience you’ve been longing for.

Responsive WordPress Theme

Responsiveness and enhanced aesthetic appeal are the pillars of this theme. Your site will look razor sharp on any device because Merchandiser is a blend of beauty, functionality and efficiency.

Incredibly FAST WordPress theme!

No words needed. We’re just going to leave these links here for your convenience. 😉

Pingdom Results
Webpagetest Results


1. Install & Import Demo Content Easily

Building a website from scratch is easier than ever. Merchandiser comes with the famous one-click demo importer and importable dummy content, helping you visualize how to bring your website to life.


2. Have Fun with the Live Customizer

You can virtually create any design style to reflect your brand. Shape and form by building custom layouts, uploading your logo, changing colors, selecting fonts and much more, all without having to code a thing.


3. Start Selling Online and Make Profit

Powered by WooCommerce, the most popular WordPress plugin for eCommerce websites, Merchandiser offers everything you need to run a successful online store.


Fast Loading Theme

Whether you’re running your own website or building sites for clients, speed is a huge factor. Fast loading without compromising on features, Merchandiser is efficiently coded on a powerful HTML5 framework.


Mobile Friendly

The mobile market is growing exponentially, making it crucial to have a mobile-friendly website. Merchandiser was built to fully embrace hand-held devices, allowing people to craft mobile-friendly sites that will benefit both site owners and customers.

This website is built with Merchandiser.